US
DE
EN
FR
CN
MAINMENU
SPORTS
PRODUCTS
Ropes
Harnesses
Helmets
Belay and Rappel Devices
Lanyards
Slings
Flat-Webbings
Carabiners
Pulleys
Ascenders
Ice Gear
Clothing
Transport
Chalkbags
Accessories
RFID Tec
KNOWLEDGE
WORK SAFETY
PRODUCTS
Ropes
Harnesses
Helmets
Belay and Rappel Devices
Tree crampons
Lanyards
Slings
Carabiners
Pulleys
Ascenders
Clothing
Transport
Accessories
RFID Tec
KNOWLEDGE
ADVENTURE PARKS
PRODUCTS
Smart Belay
Harnesses
Helmets
Belay and Rappel Devices
Lanyards
Slings
Carabiners
Pulleys
Ascenders
Clothing
Transport
Accessories
RFID Tec
KNOWLEDGE
 
EDELRID FAMILY
Team Edelrid
Training
Partners
BRAND ROOM
SERVICE
Contact
COMPANY
 
KNOWLEDGE BASE
US
DE
EN
FR
CN
(0)
Edelrid & Red Chili join forces

EDELRID & RED CHILI JOIN FORCES

19 May 2017: The two German climbing brands EDELRID and RED CHILI are announcing that they are joining forces. This merger will combine the strengths and synergies of the two companies to further actively develop the international climbing market.

RED CHILI will maintain its brand identity under EDELRID. Together, we plan to fur-ther reinforce the strong position on the German market for climbing shoes and fashion-orientated climbing and bouldering apparel that RED CHILI has carved out since it was founded over 20 years ago and acheive international success.
RED CHILI's founders, Stefan Glowacz and Uwe Hofstädter, will remain responsible for brand orientation, apperal and climbing shoe development. In addition, they will both continue to be jointly responsible for the success of the brand in the future.
EDELRID produces and distributes climbing products in over 60 countries. The RED CHILI and EDELRID brands strengthen each other strategically. Together they offer the full range of highest-quality climbing products from hardware through to soft goods. This will allow them to serve the retail trade and end users in an efficient, capable and sustainable manner.
The new product portfolio will be adjusted to the extent that EDELRID will discontinue the climbing shoe collection. Both the RED CHILI and EDELRID apparel lines will continue to be offered to specialist retailers.

 

The RED CHILI brand will be expanded taking advantage of EDELRID's infrastructural resources. EDELRID has taken on the majority of the workforce from Design and Development. Climbing shoe development will continue jointly at EDELRID headquarters in Isny, in keeping with the RED CHILI slogan "Only climbers know what climbers need."

 
PRODUCTS
Sports
Adventure Parks
Work Safety
SERVICE
Find a dealer
Recalls
PPE Courses
Waranty and returns
Contact
COMPANY
Athletes
Partners
History
Sustainability
Career
Imprint
Privacy-policy
LANGUAGE
US
DEUTSCH
ENGLISH
FRANÇAIS
CHINESE
 
Imprint AGB Privacy-policy
Copyright 2018 Edelrid GmbH & Co. KG
KNOWLEDGE BASE
BRAND ROOM
GEAR PILOT
STAY IN CONTACT
 
BRAND ALLIANCE
Edelrid Redchiliclimbing
 

This website uses cookies to give you a more comfortable browsing experience. By using this website, you agree to the use of cookies. More information can be found here.

accept